Partner & Creative Lead at Digital Sun
Start with the idea.
Build what it
can become.
I help founders and new businesses turn ideas into clear, credible brands and digital experiences. Larger projects move forward with the wider Digital Sun team behind them.
A good idea needs more than a good beginning.
Starting a business means making many decisions at once. What it is, who it is for, how it should look, how people should find it and what they should understand when they arrive.
When those decisions are made separately, the business starts to feel disconnected before it has had the chance to become clear.
I help bring the different parts together. You start with the idea, the ambition and the reason behind it. We turn that into a presence people can recognise and a foundation you can build on.
Startklar — a focused offer for new businesses
One person to start with. A clear foundation to grow from.
Startklar is for founders, startups and individuals who are turning an idea into a real business.
We work out what the business needs to say, how it should show up and what people need to experience when they find it. Then we build the foundation across digital and print, with me as your direct partner throughout.
Strategy
Deciding what the idea needs to become.
Before anything is made, we clarify what the business stands for, who it is for and what it needs to be known for.
The aim is not to create more words. It is to make the important decisions clear enough that the business can move with confidence.
The six that stop are the work. Anyone can add.
Design
Giving the idea a form people can trust.
A new business needs to feel real before it has years of history behind it.
I turn the direction into a consistent visual and digital presence — something that gives the idea weight, makes the business easier to understand and leaves room for what comes next.
Separate things made recognisable as one.
A voice, and a hierarchy that holds.
Few enough to mean something.
What you point the camera at, and what you leave out.
Structure that keeps going.
How it moves is how it sounds.
The system, made physical.
Impact
What changes when the business becomes clear.
Clearer positioning, stronger first impressions, better conversations and a business that no longer has to explain itself from scratch every time someone encounters it.
Process
How the work actually runs.
Three steps, in this order. We talk about the idea, build what we agree and hand over a finished foundation you can use and grow.
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Step one
Talk
We talk about the project, the business, the people it needs to reach and what you want to make possible. You do not need a finished brief. The first conversation is where the direction begins.
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Step two
Build
We build what we talked about. I lead the creative work and bring in the wider Digital Sun team when the project needs more depth, production or scale.
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Step three
Hand over
You receive the finished work and the system behind it. Clear enough to use, maintain and continue without having to start again.
Throughout You work directly with me. When the project needs more, you have the wider Digital Sun team behind the work.
Client work
Different businesses. The same need for clarity.
I work on projects directly and as part of the Digital Sun team. Some are new businesses finding their first clear direction. Others are established businesses ready to improve how they show up and move forward.
The work changes from project to project. The responsibility stays the same: understand what matters and make it visible.
- Long-term partnerships Most of these have grown over years, not weeks.
- Personal references If you want to speak to one of them, say so and I will ask.
- Shared growth I work as a partner, not as a supplier.
More projects
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Dprime
Website and portfolio system
Partner — long-term collaboration
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Gespräche mit Gopal
Campaign page and funnel
Collaborated with
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Daniel Salamon
Webinar funnel and ads
Collaborated with
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Gastronation
Event site and ticketing
Collaborated with
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top.media
Website and brand system
Collaborated with
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Kosmetikstudio Sabine Kupfer
Website and identity
Personal project
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Derheim Estriche
Website and identity
Personal project
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Forsthaus Tiergarten
Website and booking
Personal project
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Stahlschnitt
Website
Personal project
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Fischer Apartments
Website and booking
Personal project
Clients
Built with people who are making something real.
Through Digital Sun, I have worked with businesses, founders and experts including Gastro Business School, Gopal Norbert Klein, Daniel Salamon and others.
I am part of the team behind these projects, working across strategy, creative direction, design and digital production to help each business become clearer and more effective.
Questions I get.
What does it cost?
Startklar starts at €950. The final price depends on what your business actually needs: the number of pages, whether the brand already exists or has to be built, print, and how much content there is to write. You get a clear quote after the first conversation, before anything starts.
How long does it take?
Positioning is usually two to three weeks. A full system with a site is six to ten, depending on how much has to be written from scratch rather than tidied up.
What do you need from me to start?
An idea, a business or a problem you want to solve. You do not need a finished brief. We can work out the direction together in the first conversation.
What do I actually receive at the end?
A finished foundation you own: your logo and visual identity, the website, print pieces such as business cards and flyers, and templates for social media and documents. Plus the system behind them, clear enough for you or anyone you work with to continue using.
Do I need to be in Dahlenburg, or do you work remotely?
Both. I am based in Dahlenburg near Lüneburg and meet clients in person around Lüneburg, Uelzen and Hamburg. Most projects run remotely across Germany, in German, English or Arabic, and that changes nothing about how the work is done.
I already have a website or logo. Can you improve it instead of starting over?
Yes. Many of my projects are established businesses that want to show up more clearly rather than start again. We look at what is working, keep it, and rebuild only the parts that are holding you back.
Do you write the texts as well?
The positioning and the core wording are part of the work. We work out together what your business needs to say, and I turn that into headlines, structure and website copy. Longer content, like articles, we plan together or bring in a writer for.
Will people find the website on Google?
That is part of the work, not an extra. Every website is built to be found: search setup, structured content, local listings and your Google Business Profile. Being visible where your customers look is the point of having a website in the first place.
Do you work alone or with a team?
You work directly with me, but I am also a partner and Creative Lead at Digital Sun — the wider team I work with on larger digital businesses, established experts, authors and personal brands. I lead the work personally and bring in the right people from that team when a project needs more capability.
Who owns the files and the rights?
You do. At handover you receive the final files and the rights to use them for your business. Where fonts or stock images have their own licences, I tell you exactly what applies so there are no surprises later.
The point
From many threads to one line.
That is the whole job. Everything above is how it gets done.
Let’s talkLet’s talk
You have the idea.
Let’s work out what it needs to become real.
Tell me what you are building, what you already have and where you want to go next. We can decide whether Startklar or the wider Digital Sun team is the right way forward.
